The Ten Seventy Architecture Origin Story

By Sean Canning

Every successful business has an origin story, but few are as rooted in childhood creativity and hands-on experience as Ten Seventy Architecture.

Founded by Sean Canning, this San Diego-based modern architecture studio didn't emerge from a traditional path — instead, it grew from tree house floor plans, family construction projects, and an unconventional journey through college and early career challenges.

Early Foundations: Art, Construction, and Intuitive Design

Sean's path to architecture began long before he knew what the profession entailed. Growing up in New Jersey, he was surrounded by two key influences that would shape his future career: his father's construction skills and his mother's artistic talents.

"My dad is pretty handy, so growing up, he was always fixing things around the house, building things. My mom is really artistic, so my childhood was spent drawing with Crayola markers, crayons, and eventually that grew into more sophisticated pencil sketching," Sean recalls.

The defining project of his childhood was a tree house that evolved over 15 years. What started as a simple sandbox became a complex structure with walls, slides, balconies, and constant renovations. Most remarkably, young Sean instinctively drew floor plans and elevations for these modifications — architectural drawings that, while unbuildable, demonstrated an intuitive understanding of spatial design.

"I remember drawing like floor plans and elevations for this tree house. They were completely ridiculous — you couldn't build what I was drawing. But nobody ever taught me how to do elevation drawings. It was just intuitive."

As family construction projects continued — decks, bathroom remodels, sheds — Sean's role gradually shifted from tool-fetcher to planner, questioning whether there might be better or more efficient ways to approach each build.

The College Years: Finding Direction Through Trial and Error

Despite writing "architect" (misspelled) on a first-grade career worksheet, Sean had completely lost track of this ambition by high school. Initially drawn to athletic training due to his involvement in sports, his first semester at Kean University proved disastrous.

"I had this biology class and there was this mental block. I had the textbook — probably a $150 textbook — and I could not take the thing out of the cellophane. I'd go to class with the textbook still in the wrapper, and I was so bored."

The turning point came when Sean decided to follow his interests rather than fight them. In his second semester, he enrolled in drawing, furniture design, 3D design, 2D design, and industrial design courses — and immediately excelled.

"I just aced every single class. It was so easy for me and really interesting. Drawing class, I was easily at the top of my class. 3D design, same thing."

After discovering his natural talent for design work, Sean transferred to the New Jersey Institute of Technology (NJIT) for their five-year architecture program. Starting with 300 students, only 100 would graduate — a testament to the program's rigor.

Architecture School: Learning to Think Conceptually

Sean's first architecture studio class delivered a reality check. Expecting to learn practical construction skills like framing walls, he instead encountered highly theoretical, conceptual projects.

"My first assignment was to make a 14 by 14 abstract image, then create a conceptual model representing how something would penetrate that image. I made this literal interpretation of a rollercoaster track going through the image, spent all night detailing it to look realistic, and the professor said, 'You didn't understand the assignment. That's too realistic. We were looking for something much more conceptual and abstract.'"

This experience taught Sean to switch his mindset from practical construction to conceptual thinking — a skill that would prove valuable throughout his career. Despite the program's notorious reputation for all-nighters, Sean's time management skills meant he pulled only six to seven all-nighters over five years, maintaining a high GPA and making the dean's list for half his semesters.

Early Career: From Space Planning to Cross-Country Move

After graduation, Sean began his required three-year apprenticeship at a space planning firm in New Jersey. The work involved efficiently organizing office suites in commercial buildings — essentially "Tetris with cubicles, conference rooms, and workstations." While not glamorous, this experience taught him to maximize efficiency in small spaces, a skill that directly translates to his current infill development work.

The decision to move to San Diego came through an unexpectedly analytical approach. Sitting in an environmental studies class, Sean discovered a textbook listing climate zones across the United States. Determined to escape New Jersey winters, he decided to move wherever offered the highest percentage of "ideal human comfort" temperatures (65-78 degrees).

"San Diego was number one — within the ideal comfort zone 75% of the year. That's three times better than the second-best climate, which was a region in Florida at 25%."

After a vacation to confirm his choice, Sean and his girlfriend (now wife) Margaret packed up and drove across the country to start fresh in California.

The $100 Profit Project That Started Everything

Sean's first client came through networking at free sustainability seminars — a strategy born from job-hunting necessity during the 2008-2009 recession. At one seminar, he offered his free lunch ticket to another attendee, Matthew Cone, sparking a conversation that would launch his career.

"He said, 'I'm going to do this addition on my home and I need somebody to design it.' I tried to talk him out of it — I didn't have my license yet and wasn't ready to start my own business. But through that conversation, he talked me into designing the addition."

Sean charged $1,000 for the project, including structural engineering and permitting. After paying $900 to the structural engineer, he was left with exactly $100 profit. While the client never built the project (he moved to Las Vegas), he became a lifelong friend and provided Sean's first portfolio piece.

"I designed the coolest addition that I could. The client was super happy, and even though he never built it, I had my first project for my portfolio and had gotten my license."

Building the Business: From Solo Practice to Team

For the first decade, Ten Seventy Architecture operated as a solo practice. Sean worked from his kitchen, then through a series of small offices, gradually building a client base and reputation. The labor-intensive nature of architecture — where a single construction drawing set can require 80+ hours — eventually necessitated hiring help.

"If you're juggling multiple projects, you just don't have the time to commit to that level of documentation. After 10 years, I realized I needed somebody to help produce drawings on the backend."

The firm's growth accelerated around 2020 when Margaret, Sean's wife, lost her job during COVID. With the same architecture degree plus a master's and project management certification, plus experience at San Diego's Development Services Department, she brought complementary skills in organization and permitting.

"I'm more design-oriented, and she's better on the organizational side. She's really good at permitting because she's a past employee of San Diego Development Services Department."

This led to strategic hiring decisions, growing the team to its current size of five people — larger than Sean initially envisioned but necessary to balance the "top-heavy" management structure with adequate support staff.

Lessons Learned: Experience as the Ultimate Teacher

Reflecting on 15 years of business growth, Sean emphasizes how experience compounds over time. Tasks that once took 40 hours now require only 10, thanks to accumulated knowledge about what works, what doesn't, and how to avoid common pitfalls.

"The more experience you get, the more you're like, 'Oh, I remember on that project we couldn't design it that way because of this issue.' Now on this new project, I don't have to commit all the time I spent on the previous project just learning how to design it that way."

This efficiency extends to anticipating permitting challenges, optimizing construction details, and planning ahead based on past projects. The business side required learning entirely new skills — marketing, client management, finances, and even delivering bad news about unexpected costs.

From Tree House to Architecture Firm

Looking back, Sean sees clear connections between his childhood experiences and current success. The early exposure to both artistic expression and hands-on construction, combined with an entrepreneurial spirit fostered by family experiences, created the foundation for both his design skills and business acumen.

"The skills I had growing up eventually led me down this path of architecture and becoming an entrepreneur. Here I am, in a blink of an eye, 15 years later running a business. It's been a whirlwind, but looking back, it's been a great experience."

The work Ten Seventy Architecture produces today — sophisticated modern homes, innovative ADUs, and complex infill developments — represents the culmination of this unlikely journey from childhood tree house sketches to professional architectural practice.

For Sean, the origin story serves as both personal validation and proof that unconventional paths can lead to extraordinary outcomes. The firm's success in San Diego's competitive architecture market demonstrates that sometimes the best preparation for a career comes not from following traditional routes, but from following genuine interests and building on natural talents, even when the destination isn't immediately clear.

Ten Seventy Architecture Today

Today, Ten Seventy Architecture stands as one of San Diego's premier modern architecture studios, known for innovative residential design, ADU expertise, and streamlined permitting processes. The firm's integrated approach to design and permitting, combined with deep local knowledge and a commitment to modern aesthetics, reflects the practical problem-solving skills and creative vision that originated in that childhood tree house.

The origin story of Ten Seventy Architecture proves that great businesses often emerge from the intersection of childhood passions, life experiences, and the courage to pursue an unconventional path.

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