Ten Seventy Architecture encourages a Total Design process -complete design from the logo to the architecture in a unified concept or brand. Branding is important to the way your business is perceived.
We wanted to refocus our marketing effort on high design projects + a sleek, hip clientele. Our previous logo was bold / bubbly which didn’t speak to the modern / minimalist ideals of Ten Seventy Architecture. As modernists we naturally choose the most functional font; Arial (it’s available everywhere).
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f064af1442424f1157_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-01.png)
Our previous logo was sometimes mistakenly pronounced ‘Ten-Ten Architecture’ so this was our opportunity to change that. By pulling in the leg of the 7 we were able to differentiate it from a 1. We utilized the golden ratio proportions to represent our commitment to great design.
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f053c1a1279ac9142d_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-02.png)
A bold + simple set of words that the market know what type of architecture firm we are + what type of projects we’re best at.
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f06b8ccc4dcc85e38d_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-03.png)
The final component will be updated business cards. These include the redesigned logo + brand message, presented in a modern / minimalist aesthetic. Ten Seventy Architecture will still use the color magenta which has become synonymous w/ our work.
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f134b9d01b12ff483d_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-04.png)
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f064af1442424f1157_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-01.png)
Our previous logo was sometimes mistakenly pronounced ‘Ten-Ten Architecture’ so this was our opportunity to change that. By pulling in the leg of the 7 we were able to differentiate it from a 1. We utilized the golden ratio proportions to represent our commitment to great design.
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f053c1a1279ac9142d_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-02.png)
A bold + simple set of words that the market know what type of architecture firm we are + what type of projects we’re best at.
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f06b8ccc4dcc85e38d_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-03.png)
The final component will be updated business cards. These include the redesigned logo + brand message, presented in a modern / minimalist aesthetic. Ten Seventy Architecture will still use the color magenta which has become synonymous w/ our work.
![](https://cdn.prod.website-files.com/5fc2d7ef8a88f4ac7bbe58cf/5fd530f134b9d01b12ff483d_architecture%2520business%2520brand%2520logo%2520design%2520rebrand-04.png)