Rebranding Your Business

By Sean Canning

Ten Seventy Architecture encourages a Total Design process -complete design from the logo to the architecture in a unified concept or brand.  Branding is important to the way your business is perceived.  

We wanted to refocus our marketing effort on high design projects + a sleek, hip clientele.  Our previous logo was bold / bubbly which didn’t speak to the modern / minimalist ideals of Ten Seventy Architecture.  As modernists we naturally choose the most functional font;  Arial (it’s available everywhere).  

Our previous logo was sometimes mistakenly pronounced ‘Ten-Ten Architecture’ so this was our opportunity to change that.  By pulling in the leg of the 7 we were able to differentiate it from a 1.  We utilized the golden ratio proportions to represent our commitment to great design.  

A bold + simple set of words that the market know what type of architecture firm we are + what type of projects we’re best at.  

The final component will be updated business cards.  These include the redesigned logo + brand message, presented in a modern / minimalist aesthetic.  Ten Seventy Architecture will still use the color magenta which has become synonymous w/ our work.  


Our previous logo was sometimes mistakenly pronounced ‘Ten-Ten Architecture’ so this was our opportunity to change that.  By pulling in the leg of the 7 we were able to differentiate it from a 1.  We utilized the golden ratio proportions to represent our commitment to great design.  

A bold + simple set of words that the market know what type of architecture firm we are + what type of projects we’re best at.  

The final component will be updated business cards.  These include the redesigned logo + brand message, presented in a modern / minimalist aesthetic.  Ten Seventy Architecture will still use the color magenta which has become synonymous w/ our work.  


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